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Showing posts with label business strategy. Show all posts
Showing posts with label business strategy. Show all posts

Formula One - Losing the Luster?

Tuesday, April 27, 2010 11:07 PM Posted by Andy Subandono 0 comments

By Lemmy Gibson

Formula One is often touted as the cutting edge of motor sports because of the incredibly technology and, frankly, money spent in developing it. That being said, one has to suggest F1 is losing a bit of its luster.

NASCAR used to be a bit more exciting to me for one reason. You could tell the makes and models of the car apart. A Pontiac looked like a Pontiac. A Chevrolet looked like a Chevrolet. Then someone got the bright idea to save money and make the races fairer by creating a single template the cars all had to use. It saved no money and didn't make anything fairer, but it did take away some of the individuality of the sport. In short, it was a development for the worse and Formula One seems to be following the same path.

The economic crisis is causing Formula One teams to band together to cut costs. That is a noble and, frankly, necessary goal. That being said, the teams are eliminating a lot of areas of development on the car, which means innovation is really going out the window in many ways. One needs only look at the hideous 2009 cars to notice something rather interesting and scary - they are starting to look like Indy Cars.

Open wheel racing in the United States has obviously gone through a rough period. Guns in each hand, it proceeded to shoot itself in the feet repeatedly during the split between the Indy Racing League and Cart/Champ/Whatever. It wiped open wheel racing off the map and, but for Danica Patrick, none of us would really care much about the sport. The IRL "won" the war and the sport is finally united again, but the teams have barely developed a car in fifteen years or so because money has been so tight.

Formula One is in danger of going down this path as well. Legendary designer Adrian Newey is threatening to leave the sport if the trend continues. No less than Sir Frank Williams has also warned the championship is losing its soul to the cost cutting measure. The interesting thing about Williams' warning is he is a privateer who would benefit greatly by more standardization of the sport since his modest budget would go farther. Williams has always been a wise voice in the crowd, so perhaps his statements should not be such a surprise.

The approach being taken to standardizing the cars in Formula One is wrong through and through. The idea of cutting costs makes ultimate sense, but not in the way the FIA is approaching it. Instead of standardizing certain areas of the car, the teams should be allowed to spend any amount on whatever they wish on the car. If that amount is over some stated amount, the team will be "fined" the excessive amount and the money will go to the privateer teams who must spend it on car development.

This creates a soft cap for the sport while helping the privateers stay and prosper. If Ferrari wants to spend $400 million on their car, let them. Just make them kick in $100 million to be split between Force India, Williams and so on. This will make the sport competitive, keep the teams alive and let cost cutting reach a natural plateau.

More importantly, this will let the technical innovation remain a part of Formula One. Since that is what makes the sport stand out, it makes little sense to kill innovation off with unnecessary rules and regulations.

Formula One - From Humble Beginnings To Billion Dollar Business

Saturday, April 3, 2010 10:47 PM Posted by Andy Subandono 0 comments

By Andrew Regan

The first Formula One world championship race took place at Silverstone race track in Britain in 1950 and was won by Italian Giuseppe Farina, who only just managed to defeat his Argentine team mate Juan Manual Fangio. However, Fangio won the championship five times over the next ten years, earning him the title of "grand master" of Formula One from many motor sport enthusiasts.

During this initial period, Formula One was almost entirely dominated by teams run by car manufacturers, including Ferrari and Mercedes Benz. However, over the next 20 years the sport of Formula One changed dramatically with the introduction of not only engineering innovations such as fuel injection and aluminium chassis but also instances of sponsorship in the sport - the first being when Lotus painted Imperial Tobacco livery on their cars in 1968. Lotus was also the first team to introduce ground effect aerodynamics that helped the cars increase their cornering speeds by providing tremendous down force.

Significant business decisions were made during the 1970s, when a man by the name of Bernie Ecclestone rearranged the way Formula One's commercial rights were managed. Ecclestone gained a seat on the Formula One Constructors Association following his purchase of the Brabham team in 1971, before becoming the president of the association in 1978.

Ecclestone began offering Formula One as a package to circuit owners they could either take or leave, when previously the circuit owners negotiated with the teams individually and controlled the teams' income. In return for this package, almost all circuit owners had to surrender trackside advertising, thus beginning the big money business of Formula One sponsorship that has seen tobacco companies, car credit and consumer finance companies and oil companies among numerous corporate sponsors all spending millions of pounds to have their names and logos on the cars and alongside the racetrack.

Technological advancements continued to be made throughout the late 70's and 80's including the introduction and subsequent banning of turbocharged engines. Perhaps one of the more significant developments were electronic driver aids, with the first active suspension system being used by Lotus in 1982, followed by a progression to semi-automatic gearboxes and traction control. Despite complaints that new technologies were determining the outcome of races more than the drivers' skill, a move to ban the new electronic aids proved fruitless as it was discovered that a ban on such aids was hard to police.

The teams of McLaren and Williams dominated throughout the 80s and into the 90s, with the rivalry between F1 legends Ayrton Senna and Alain Prost capturing fans' attention all over the world until Prost's retirement in 1993. Senna's death during the San Marino Grand Prix in 1994 also made Formula One authorities look more closely at driver safety standards - a move which has ensured no further driver fatalities in the sport since that day.

The dawn of the new millennium was also a new dawn for Formula One as Michael Schumacher, a skilful German driver, began his dominance of the sport, eventually winning an unprecedented five consecutive driver championships with his team, Ferrari, picking up six constructers championships. During this time racing authorities made a number of changes to the rules regarding the qualifying format for races, the points scoring system and more besides. These changes were designed to increase safety and combat the spiralling cost of Formula One.

But, despite worryingly low viewing figures for racing seasons in the early 2000s, the future of the sport looks bright, with Bernie Ecclestone organising a number of races in new countries, expanding Formula One into new areas of the globe and attracting new teams and drivers, all looking to pit their wits against the big boys of the sport.

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